Task: Establish Street Science as the impact agency among their peers.  

 

Execution: The team and I decided in the true spirit of the street culture, we are to walk it like we talk it. So we instigated numerous brand actions that highlight the brand ethos, which is creating an impact within society through trans-formative work. This campaign was split into 3 phases, the teaser phase which spoke to unfollowing the influencer and following those that truly impact. It acts as a culture shift and a perfect way to establish dominance within the market by creating dialogue among the audience. 

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The last 2 phases are on-going, through various mediums and activations street science in collaboration with their many partners will continue to not only make and impact but document and monitor the changes so thus positioning them as the perfect middle man between the brands and the streets 

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