Task: Introduce the foriegn brand and product in such a way that it enforces brand love/ value amongst the people. 

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Execution: Leading with the global messaging of the product which is 'The Perfect Contradiction' derived from the fact that it's a water and alcohol mix, we as a team opted to look around ourselves for perfect contradictions that live within our everyday South African life. We assessed our target audience and sought to bring the product to them and through much appreciated comedic visuals displaying the perfect contradiction within the characters, our newly established ambassadors Topo and Chico and the relating audience we were able to perfectly position the brand as a hard seltzer for the hard hustlers. A drink for the progressive and inclusive. 

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