Task: Reinforce Brand Value and Brand love with the current as well as new audiences.  

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Execution: Banking on the current, past and future change our audience all go through we positioned FNB as the bank of the changeables, a bank that understands and celebrates the flexibility of their customers. Upon the name change of a one of their famous Gold cards to now Aspire card among the many other added benefits and rewards that we made accessible to the public, we were able to backed up the claims of being the bank of changeable by being changeable and flexible ourselves. 

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We split the campaign into 2 phases of execution, The phase 1 being the establishment of the new messaging and products. This was done through multiple tvcs and radio execution running on a concept we developed called The Changeables Show by FNB. 

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In phase 2/season 2 of the changeables we took the show from a studio setting to the rest of Africa, on location. This change allowed for more engagement with our audience as well as more client representation on branding thus increasing brand love and value which was our main objective. 

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